Instagram Analytics for Smarter Content Strategy

Track your Instagram performance with comprehensive analytics. Monitor engagement, follower growth, content performance, and discover what makes your audience engage—all in one powerful dashboard.
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Instagram Analytics Dashboard

Track Every Instagram Metric That Matters

Get a complete view of your Instagram performance with key engagement metrics displayed in an intuitive dashboard. Understand your reach, engagement, and growth at a glance.
Content visibility

Impressions & Reach

Track how many times your content appears in feeds and how many unique accounts see your posts. Understand your true visibility on Instagram.
Engagement signals

Likes & Reactions

Monitor likes across your posts, reels, and stories. Identify which content resonates most with your audience.
Conversation rate

Comments

Track comment volume and engagement quality. Comments indicate deeper audience investment in your content.
Viral potential

Shares & Sends

See how often your content is shared to stories or sent via DMs. Shares dramatically extend your organic reach.
Content value

Saves

Track how many users save your content for later. Saves signal high-value content that users want to revisit.
Performance ratio

Engagement Rate

Calculate your overall engagement as a percentage of reach. Compare performance across posts and track improvements.

Analytics for Every Content Type

Track performance across all Instagram content formats—from feed posts and carousels to Reels, Stories, and Live broadcasts.

Feed Posts

Analyze performance of your carousel posts, single images, and photo content. See which formats drive the most engagement.

Reels Analytics

Track reel views, plays, shares, and engagement. Understand what makes your short-form video content successful.

Stories Insights

Monitor story views, taps forward/back, replies, and exits. Optimize your story content for better retention.

Live Performance

Review live stream metrics including peak viewers, comments, and engagement throughout your broadcasts.

Understand Your Instagram Audience

Go beyond vanity metrics. Our follower analytics reveal who your audience really is, when they're most active, and what content they engage with most.
  • Track follower growth and unfollows over time
  • See audience demographics and locations
  • Identify peak activity hours for posting
  • Understand which content drives follows

Follower Insights

Audience growth trends in your dashboard

Use Analytics to Grow Your Instagram

Turn Instagram insights into actionable strategies that increase your reach and engagement.
1

Post at Optimal Times

Use analytics to identify when your audience is most active and schedule content for maximum visibility.
2

Double Down on What Works

Identify your top-performing content types and themes, then create more of what your audience loves.
3

Track Hashtag Performance

See which hashtags drive the most reach and refine your hashtag strategy based on real data.
4

Monitor Competitor Insights

Benchmark your performance against similar accounts and identify opportunities to differentiate.

Instagram Business Analytics for Brands

Whether you're a creator building your personal brand or a business driving sales through Instagram, our analytics give you the insights to prove ROI and optimize your strategy.
Track campaign performance
Measure content ROI
Report to stakeholders
Make data-driven decisions

Built for Instagram Success

Connect your Instagram Business or Creator account and start tracking performance in minutes.Connect Instagram Account

A Better Instagram Analytics Tool

See how our Instagram analytics compare to native Insights and other analytics tools.
FeatureGravyInstagram NativeOther Tools
Engagement Metrics
Historical Data (90+ days)—
Competitor Analysis—
Best Time to Post
Hashtag Performance—
Cross-Platform Analytics——
Integrated Content Creation——
AI-Powered Recommendations——

Frequently Asked Questions

Everything you need to know about Instagram analytics and tracking your performance.

Start Tracking Your Instagram Performance Today

Join creators and businesses using our Instagram analytics dashboard to understand their audience, optimize their content, and grow their Instagram presence with data-driven insights.
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Free analytics with your account. Connect your Instagram in minutes.