What AI model do you use?

Gravy uses an ensemble of AI models—from OpenAI, Google, Anthropic, and other providers—and we pick the model that’s ideal for each specific task. We keep evaluating and updating so the right model handles the right job.

Why an ensemble?

Different models excel at different things: reasoning, creative writing, image generation, analysis. Instead of a single model for everything, we use an ensemble so each step in the workflow uses the model that’s best for that task. You get better results because the right tool is used at the right time.

Connected to your platforms and tools

More importantly, these models aren’t running in isolation. They’re connected to your social media platforms, your website, and other research tools. That connection is what drives how our agents create content:

• Agents can use your connected social media (e.g. Pinterest) to understand what’s working and tailor content to your audience.
• They can use your website and other sources so content aligns with your brand and messaging.
• Research and discovery tools feed into the process so the agent has context when it creates.

So it’s not just “which model”—it’s models plus your real channels and data. That’s how the agents create content that fits your platforms and goals.